Since the global launch of the .CO domain name in 2010, the .CO Registry has offered a subset of its most valuable premium domains to the public. Historically, .CO premium domains were available only by personally contacting the .CO Registry or through one of a select number of reputable aftermarket providers. As online sales technologies and domain sales strategies have advanced, the .CO Registry began to expand the manner in which premium domains could be distributed.
As of August, 2015, the .CO Registry implemented a new pricing strategy to allow premium priced domain names to be marketed and sold directly through the retail distribution network -- exactly the same way as standard priced domain names have always been made available. Unlike the past where most premium priced domains had no common, structured approach to sales platforms or pricing, today consumers can quickly and easily purchase premium .CO domain names directly from their preferred providers on the domain registration platforms they are most comfortable using.